INTRO SESSION (4 HOURS)

Is it for me?

This 4Ps of Content half day workshop will familiarise you with all of the core principles in the least amount of time. You’ll be able to apply the framework right away, so you’ll leave with content ideas, created in collaboration with your teacher, that you can confidently publish, knowing that the right thought process has been applied to make the content successful.

The intro session still uses real world case studies and offers guided discussions about how to implement the 4Ps into your business. Optional follow on one-on-one coaching sessions are available to further tailor what you have learned and focus it on a specific opportunity in your business.

What will I learn?

  • Practical opportunities you can address in todays market with creative content

  • How to generate and map content ideas accurately to your business goals

  • The best practice behind getting your content online and in-front of your target audience

  • How to apply each of the main concepts we teach when you get back to work

The HALF day workshop is divided into 4 sections

1) A state of the union - how content shapes the market in 2018 (20 mins)

  1. Housekeeping - General overview about breaks, Q&A and setting participant expectations.

  2. Roles and Goals - Who is attending, what do they do, what do they want from the day.

  3. Breaking The Loser Mentality - Addressing any presumptions or skepticism around content.

  4. Personal Branding - The Practical and Economical Upsides.

2) The “content-first” mindset - a priming session for the 4Ps (20 mins)

  1. Me Against The World - A guided discussion on the competitive nature of attention in 2018.

  2. 4am Subject - Building a business pipeline by establishing a unique expertise area personally and professionally.

  3. Success Vs Failure - How to calibrate these terms within a relatively new discipline like online content.

  4. Content Landscaping - What mix of new and traditional platforms are appropriate for the objectives?

Break (10 mins)

3) The core pillars of the Four Ps (120 mins)

  1. Plan - Setting the KPI’s, addressing strengths and weaknesses, creating unlimited ideas.

  2. Produce - Briefing your team or agency, generating the content, reviewing and revising.

  3. Publish - Best practices around getting your content seen on all the major platforms.

  4. Promote - Ensure your content is discovered via paid, organic, traditional and influencer strategies.

Break (10 mins)

4) Unlimited content - how to generate effective ideas and content at scale (60 mins)

  1. The Three C’s of Content - A simple idea generation exercise conducted twice in this workshop.

  2. Inside Out vs Outside In - An advanced idea generation exercise conducted twice in this workshop. Also covered in the free lesson on this website.

  3. Persona Building - Let’s focus on who we wish to impact.

  4. Essential tools and apps - How to implement the 4Ps of Content using free or low-cost web services.