Clients putting the 4Ps in action.
Here are just some of the clients we've trained and watched flourish using the 4Ps of Content and other frameworks appropriate to their goals.
Case studies are summarised in the form of bullet points. Please contact us to hear more.
HOME OWNERS DIRECT (HOD)
Industry: Property technology
About: HOD is a property technology company that allows real estate developers and landlords to list properties with no commission fees.
Goal: To raise awareness of HOD's new and disruptive business model through dialogue around the future of the real estate industry and Prop-Tech.
Client Highlights: Created an original video and audio podcast series, collaborating with other sector experts, executive training a large repository of micro content.
ARASH ZAD
Sector: Law
About: Arash Zad is a lawyer in Dubai specialising in real estate, corporate law and litigation.
Goal: Help Dubai businesses and residents stay on the right side of the law, communicate expertise, grow a community and generate demand for new services.
Client Highlights: Generated three original video series, facilitated collaborations with other sector experts, on-going consulting and content planning.
SAFE HANDS
Sector: Healthcare
About: Safe Hands offers corporate and personal first aid training and healthcare education.
Goal: To raise awareness amongst businesses and families across the UAE on the value of first aid training, corporate wellness and "In Case of Emergency" (ICE) planning
Client Highlights: On-site video capture and editing, an original video and audio podcast, live event support and consulting.
FRAGRANCE SHOP
Sector: Retail & e-commerce
About: The Fragrance Shop is the UK's largest independently owned omni-channel luxury retailer.
Goal: Building out a social media division at the national head office, hiring, training, creating custom content to support branded collaborations.
Client Highlights: Custom strategies and content for two national celebrity fragrance launches, revising the email approach, generating content-first competitions for data capture and creating large format videos for display at The Royal Albert Hall.
SPENCER LODGE
Industry: Sales training
About: Spencer Lodge is the UAE's foremost leader in sales strategy and business growth and Chairman of the Blue Sky Thinking Group.
Goal: To deliver additional value to his existing community through a series of thought-leadership posts and regular updates across all social platforms.
Client Highlights: Established an original podcast, daily updating of several platforms, live appearance strategy and multiple original format video assets.
CAPITAL CLUB DUBAI
Sector: Luxury Hospitality
About: Capital Club is the Middle-East's premiere private members club for Government and business leaders
Goal: To continuously engage the existing members with thought-leadership and generate creative ways to grow the members, partners and sponsors.
Client Highlights: Created an original video and audio podcast series, supported sponsor and member engagement, daily updates of all social platforms and a new venue launch.
GOLFONLINE
Sector: E-commerce and retail
About: GolfOnline.co.uk is one of the Europe's leading e-commerce retailers with physical golf stores in the UK.
Goal: To keep customers updated on new products, offers, insights and competitions with brands and grow email engagement.
Client Highlights: Board level technology support, brand partnerships and ideation, original content series, copywriting and digital asset management.
FINSBURY ASSOCIATES
Sector: Wealth Management
About: Finsbury Associates (FA) is an award winning wealth management and financial planning firm in the UAE.
Goal: To share financial expertise in a creative way and demonstrate to existing and future clients their unique honest and professional approach.
Client Highlights: On-site video capture and editing, an original video and audio podcast, staff training on content creation, collaboration support and ideation.
NIMI MEHTA
Industry: Media & live events
About: Nimi Mehta is a live event host and the de facto female voice that waking up the UAE as co-host of the Channel 4 FM Breakfast Show.
Goal: Accelerate the growth of her business, NowMeMedia and develop original IP and generate content that supports business development.
Client Highlights: Established a podcast featuring several global celebrities, facilitated new live opportunities, created legacy video assets.
BENCH EVENTS
Sector: Conferences
About: Bench Events organises the world's leading hotel investment conferences for global leaders.
Goal: To harvest the vast amount of thought-leadership generated by their speakers, sponsors and attendees and support all original digital media assets.
Client Highlights: Using content generate sponsorship and delegate sales, global on-site video coverage, creating and managing multiple social platforms and large format videos shown at events.
BENEPLE
Sector: Human Resources Software
About: Beneple offers free a HR platform used by leading SME's across Dubai.
Goal: To uncover the stories and use cases of both their customers and the wider SME community and scale their expertise.
Client Highlights: On-site video capture and editing, an original video and audio podcast, staff training on content creation, collaboration support and ideation.
ROCABA GROUP
Sector: E-Commerce
About: Rocaba Group is home to CarrierBagShop.co.uk, the UK's leading website for retail packaging.
Goal: To find original and engaging ways to communicate how packaging can help national brand clients grow their businesses.
Client Highlights: Executive Board seat, content generation for email, social media and print formats, staff training, culture overhaul, facilitating collaborations, investing with the client in original media properties.