MONTH WORKSHOP (4 weeks - 5 hours per week)
Is it for me?
The 4Ps of Content month workshop provides you with more access to group learning, one-on-one coaching, case studies and tailored problem solving than any other program offered at CCA.
Your weekly lessons go into maximum depth around each aspect of planning, producing, publishing and promoting creative content. You’ll learn how and when to apply written, image-based, video and audio content media formats, as well as spending equal amounts of time on how to combine them for additional synergies and reach across platforms.
Each week you’ll have an individual assignment, focusing on one of the 4Ps and one main media format, which will be marked by your trainer, along with feedback. Upon completion, the 4Ps “content-first” thought process will be second nature and a framework you can deploy to lead and teach others.
one month applied WORKSHOP (VIA APPLICATION only)
4 taught sessions (one per week, class size limited to 10 students)
Each session is 4 hours and taught on weekends
Each week emphasises one of the 4Ps (plan, produce, publish and promote)
Students will be able to understand and apply real-world lessons from campaigns we have previously deployed for clients and our own brands
Weekly assignments issued, each focussing on one major content type (written, image, audio and video)
Each student receives one hour per week of in-person coaching and all study materials
Support is available online 7 days per week
Student will leave with a co-created tailored playbook to apply in the real world
[Optional] Students assignments are published on a dedicated website to demonstrate how the lessons have been applied to future employers or stakeholders
HOW TO APPLY
The next Applied Workshop session starts in November 2018 in Dubai. Students are chosen on merit and compatibility with other participants. Course fees are 2980 AED.